A few words about EduCare.


EduCare’s work began in 1983 with sales training and incentive schemes to help some of the biggest blue chip companies in the country improve their sales performance. Our clients included B&Q, Berghaus, British Airways, British Gas, Carlsberg-Tetley, Currys, JVC, Marks & Spencer, Millets, Sony, Thomas Cook and Zurich to name a few.

In 1999, Chairman Keir McDonald decided to move from the world of big corporates, and instead apply our successful methodology to the third sector to help protect children from abuse. Over the last 15 years, EduCare’s range of child protection training programmes have helped to inform over half a million people about child abuse.

Today, our catalogue of programmes has grown to cover over 30 subject areas, all delivered in the EduCare style: simple, clear and concise. And our multi-programme sector-specific licences, EduCare for Education, EduCare for Health and EduCare for Sport, have delivered fundamental learning to each sector.

As the company has grown, developing bespoke learning solutions is a big part of what we do. We have already worked with Ofsted and the Pre-school Learning Alliance to satisfy their training needs. We have also helped the Pre-school Learning Alliance and the Scottish Childminding Association deliver tailored training to their members with entirely bespoke learning programmes.

The work we do is continuously growing and we are always branching out into new areas. But the core of our work remains the same – the essential information, delivered with clarity and simplicity.


Our customers

A few more words from our chairman Keir McDonald MBE.

I started EduCare 30 years ago with a handful of talented people and little idea of how things might progress. When I look back now at the route we have travelled, it amazes me that we built a highly successful, commercial enterprise that worked with virtually every high street name, and then dismantled it and rebuilt our current business which focuses on safeguarding and duty of care.

Of course, what unites our previous and current activity is the EduCare learning method. We simply apply it differently. Instead of helping people to sell more, we use it to impart essential information and motivate people to take action if they suspect something is wrong – whether it is a child or vulnerable adult at risk or a food hygiene issue. And I must say, when I look back, it is far more satisfying.

Over three million people have experienced EduCare learning and there are lots of exciting challenges ahead. We have a very busy pipeline of new programme development and we are keen to nurture important new partnerships that will make a difference to peoples’ lives. We are also looking at how technology in all its forms can complement the learning experience and make our programme messages even more impactful, although we know that paper will still be here for quite a while.

Over the course of our 30 years, there is one constant by which we live, and that is to keep things simple. In a nutshell, that is EduCare!

Keir McDonald MBE

Keir McDonald honoured with an MBE for Services to Children.


In acknowledgement of his work and achievement in safeguarding children, Keir McDonald was honoured with an MBE for Services to Children in the Queen’s 2012 Birthday Honours.

Keir said: “I am extremely proud to accept the MBE as recognition of the work we do to improve children’s safety and wellbeing. Our objective is to help any individual who comes into contact with children and young people in their work or voluntary activity to gain the confidence they need to identify children who may be at risk and to report their suspicions.”

The Member of the Order of the British Empire is awarded for a significant achievement or outstanding service to the community. The EduCare team are delighted that Keir’s work has been recognised, and are always proud to help him deliver the service.

EduCare© 2016 EduCare Learning Ltd.

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